We at PURE HOTELS want our guests to enjoy happy moments and unique experiences at our hotels. We strive to develop and maintain sustainable enterprises at exceptionally beautiful locations in Norway. The PURE-philosophy involves making use of fine local produce, services and activities to create memorable travel experiences. We employ local staff and work to ensure that the entire community can be proud ambassadors for our hotels. We aim to be a force to be reckoned with and to contribute to the local culture. PURE Hotels is a franchise concept and our franchisees' personal commitment, smile and service mindedness defines our businesses. PURE Hotels are unique hotels offering a unique atmosphere, terrific food and a welcoming staff.