Franchise Info

Be your own boss - become a franchisee with Pure Hotels

PURE Hotels is a franchising system for smaller hotels in rural Norway. PURE’s objectif is to build and develop sustainable hotels in unique locations along deep fjords and high mountains. PURE hospitality means genuine hosts, with a genuine wish to provide personal service and quality food with a local touch to our guests, in order to create great moments which become memories for a lifetime. PURE own and operate 4 hotels and a lodge in the Sogn- and Fjordane and Oppland counties. Our aim is to grow the chain organically, and through a partnerships with privately owned hotels who wish to become PURE-partner hotels.

What is a franchise system?

“Franchising is a business model based on a cooperation between two independent partners called franchisor and franchisee. The idea is that the franchisee acquires the privilege of establishing and operating a business unit in accordance with an established business concept against a direct og indirect compensation. The conditions and premises by which the franchise agreement is governed is a legally binding document (Cappa 2012). The franchising system is hence a form of cooperation between two independent partners. The franchisor owns an established and economically favourable business concept. The franchisee  operates his own company according to the business idea and the business concept belonging to the particular brand the franchisor owns. Franchising systems have become increasingly popular due to the combination of security that an established business systems brings and the dynamic entrepreneurship an independent franchisee can contribute. A franchise system will  give the franchisee the opportunity to realizing the dream of starting up an own business without being a founder from the first moment. As a franchisee you may rely on the franchisors experience and knowledge and hence get a more regular and smoother start. You are responsible for your own business, but with less risk.” (

Initiating a franchise-agreement with PURE Hotels

As a franchisee with PURE Hotels your are operating your own business, however with the sizable advantage of having the support and experience of a proven hotel management system on your team. PURE Hotels provide you with operating manuals and support, continuous training, business development and -follow up. Further you are linked up to our netsite where we provide netsearch optimization and continuous maintenance of your PURE Hotels-netsite. PURE Hotels benefit of continuous activity on social media channels and common back-office functions. Through PURE Hotels you are represented at the most important travel shows and you are entitled to use the PURE Hotels trademark and visual identity kit. Corporate sales activities, a great network of professional colleagues as well as joint marketing efforts are other good reasons to join PURE Hotels. Welcome.

Are you looking for additional information?

Contact our managing director Ulrich Bohnenblust by mail or give him a call: +47 926 97 782